I built this because nothing else worked for me.

Hi, I’m Eppo.

I’m based in the Netherlands, with over 20 years of experience in data, analytics, and product management. I’ve led data teams at large international companies, managed analytics portfolios, and ran my own product company on the side for over a decade. I’ve always been drawn to the intersection of technology and making things work better for people.

I got into crypto in May 2021 — right at the top, as it turned out. Classic timing. I started buying a bit every month, explored different projects, watched some come and go, and tried my hand at trading.

I found out quickly that day trading wasn’t for me. Too stressful, too time-consuming, and I kept letting emotions overrule my own plan. But just throwing money in monthly without looking at the price didn’t feel right either — I knew there had to be something in between.

So I looked at the tools that were out there. SaaS platforms with monthly subscriptions, clunky interfaces, and no clear view of how your strategies were actually performing. I kept thinking: why do I need to depend on someone else’s platform, pay them every month, and still not get a simple, honest picture of where I stand?

That’s when I started building a proof of concept. Something that would run on my own device, follow simple rules I defined, and show me clearly what it was doing and why. It worked. And I thought: I can’t be the only one who needs this.

There’s a gap between DCA and day trading.

Most people who own crypto end up in one of two camps: either they buy a fixed amount every month and never look at the price (DCA), or they try to actively trade and quickly burn out on the stress and complexity.

I wanted the middle ground. Simple rules — buy when it drops, sell when it recovers — executed automatically, without me having to watch charts or fight my own impulses. That’s what Aurono does. It’s not clever. It’s disciplined. And that turns out to matter more.

Aurono Labs

Aurono Labs is registered in the Netherlands. It’s a small, bootstrapped operation — no VC money, no pressure to grow at all costs. Just a genuine product built to solve a real problem.

I’m building this with a small team. We move carefully, test thoroughly, and ship when things are ready — not when a deadline says so.

Honest by default.